The strategic use of new technologies related to Information Communication Technology (ICT)
represents a competitive advantage for Generali Italia Agencies who wish to make the most of the opportunities
offered by a new form of communication and interaction with the Customer: the
digital signage whose contents are shown at the point of sale through electronic screens,
with the possibility of modifying contents in a dynamic manner and with the aim of transmitting to the
Customer promotional messages, always updated, in a specific place and in real time.
Easy to manage thanks to a dedicated web app connected via internet that allows you to activate several devices at the same time directly from the computer.
Institutional contents always updated and autonomous personalization of the agency area to choose what to show to customers.
The palinsesto is divided into two macro areas: institutional and agency.
It can be managed independently using the CMS (Content Management System), a content management system that allows fast updates with an intuitive interface. The CMS can also be used by those with basic computer skills.
From the home page, the Customer accesses the schedule and the consultation of the information contents of the world of Generali Italia and of the Agency. You can be informed of the launch of new products, insurance solutions in the catalog, national and territorial agreements, sponsorships, events in the area, special initiatives and period, competitions, access to the Customer Area and send e-mails to Agency to receive a quote on a product of interest to you.
The customer navigates in real time within all the thematic areas, accesses the commercial content of the initiatives that enhance the Agency, listen live news and local weather forecasts, can take a selfie, leave a dedication and authorize the publication. The photos will be published and collected in a gallery of the Agency's Clients
The Client accesses the interactive map of the Agency's headquarters, visualizing the location and composition of the offices, of the Agency's collaborators, of the entire operating team and of the Agents. The territory of competence is presented with the positioning of the Agencies and Sub-Agencies.